Industries

General business knowledge is fine and dandy. But certain industries display characteristics that don't receive the attention they deserve. This category will keep you up-to-date on these special sectors. Whether you want to know about financial services, the auto industry, energy firms or NGOs, you'll find interesting tales and topics here.

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The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

The Social Factor
Maria Azua IBM Press, 2009 (6)

What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

The Aid Trap
R. Glenn Hubbard and William Duggan Columbia UP, 2009 (8)

Meltdown Iceland
Roger Boyes Bloomsbury USA, 2009 (9)

How You Can Profit from Credit Cards
Curtis E. Arnold FT Press, 2008 (8)

Born Digital
John Palfrey and Urs Gasser Perseus Books, 2008 (6)

Von Braun
Michael J. Neufeld Knopf, 2007 (8)

Ten Technologies to Save the Planet
Chris Goodall GreenProfile, 2008 (7)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

The Art of Better Retail Banking
Hugh Croxford et al. John Wiley & Sons, Inc., 2005 (7)

Energy Budgets at Risk (EBaR)
Jerry Jackson John Wiley & Sons, Inc., 2008 (7)

Balanced Scorecard Step-by-Step
Paul R. Niven John Wiley & Sons, Inc., 2008 (6)

Secrets of Swiss Banking
Hoyt Barber John Wiley & Sons, Inc., 2008 (8)

Money Well Spent
Paul Brest and Hal Harvey Bloomberg Press, 2008 (8)

The $12 Million Stuffed Shark
Don Thompson Palgrave Macmillan, 2008 (8)

Science Lessons
Gordon Binder and Philip Bashe Harvard Business Press, 2008 (8)

Habit
Neale Martin FT Press, 2008 (8)

Investment Banking
Alan D. Morrison and William J. Wilhelm Jr, Oxford UP, 2007 (6)

How to Smell a Rat
Ken Fisher and Lara Hoffmans John Wiley & Sons, Inc., 2009 (9)

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